About Us

What started as a small hobby—hand-pouring candles and selling them at local farmers' markets—quickly grew into something more. With a passion for clean, non-toxic home fragrance, Believe Candle Co. expanded into local retailers and launched on Etsy, where we connected with customers who love high-quality, beautifully scented candles.

As demand grew, we took the leap to Faire, becoming a top seller and supplying boutiques and retailers nationwide. Today, every candle is still hand-poured in small batches in Birmingham, AL, using a coconut-soy wax blend, phthalate-free fragrance oils infused with essential oils, and eco-friendly cotton or wood wicks for a clean, long-lasting burn.

At Believe Candle Co., we are committed to creating candles that are safe, sustainable, and luxurious, so you can fill your home with warmth and comfort—without the toxins.

We proudly offer wholesale partnerships for retailers and bulk orders for weddings, corporate gifting, and special events. If you're interested in carrying our candles or placing a custom bulk order, we'd love to work with you!